Naming. Understand. Invent. Sell
Author: Михаил Губергриц, Светлана Майбродская
Printhouse: Eksmo
Series: Entrepreneur's Desk Books. Everything you need to know for the growth of your business
Age restrictions: 16+
Year of publication: 2025
ISBN: 9785042220081
Number of pages: 304
Size: 216x168x21 mm
Cover type: твёрдая
Weight: 580 g
ID: 1715312
A strong business starts with a successful naming. What helps to come up with a powerful name? How to make its sound and meaning reach the very heart? Professional namers tell about this: Mikhail Gubergritz, founder of the agency LINII, and Svetlana Maibrodskaya, author of a unique methodology for creating names for businesses of various sizes – from startups to large brands. They devised a system of five "P's" and proved its viability using the examples of Street beat, #WhenIgrowup, "Know-How" and many others.
From their book you will learn:
- What techniques can help you come up with a name, even when there's no inspiration;
- Why naming is 80% legal work and how to deal with it;
- How to sell and why buy a 6-letter name for 300 thousand rubles;
- How to make the brand owner fall in love with your name options if you earn a living as a freelancer.
Read the book "Naming" to come up with a strong name for your brand or to create options for clients on order.
