Experienced business consultant «ECOPSI» Grigory Finkelstein believes that in the 21st century, it is possible to move away from the intuitive approach and random experiments in decision-making and begin to rely on analytics, that is, on objective data. Readers will learn how data can transform all aspects of management—from optimizing organizational structure to creating a fair wage system. The author shares real cases, uncovers typical mistakes made by analysts, teaches how to see real people behind the numbers, and how to use data while maintaining humanity in management. «Data-Driven Management» is a book about making informed decisions based on facts and creating original strategies that take into account the unique characteristics of a company.