Without a Strategy to Success. Become a Idol of Millions Alone

«Without a Strategy to Success» — a travel book for those who are ready to return to the roots and build a personal brand from scratch. Why back to the roots? In her debut, Anastasia Grishchenko, a TV journalist and founder of a successful communication agency, reminds us of the simple truths that we seem to have completely forgotten in the endless flow of meditations, affirmations, and mantras about believing in oneself. Namely, the foundation of any personal brand is, first and foremost, adequacy, humanity, and friendliness in communications. And also — tremendous physical labor: the readiness to speak, to write expert columns in the media independently, and not to rush to delegate. Not to strive to shift the responsibility for building one's image onto others. Strangely enough, these things become the main challenge when creating a personal brand, a challenge that not everyone is able to overcome. But by following the recommendations in this book, one can make the road much less winding and accelerate their path to the long-desired recognition and popularity.