The Art of Persuasion. How to Get What You Want Without Threats and Coercion

Having studied the biographies of the most successful individuals in modern history, Bob Burg noticed that they have a lot in common. But one quality is of particular value. It is the unique ability to attract others and persuade them to one's point of view. All great individuals excel at convincing others. In addition to this crucial skill, winners always possess true passion, immense creative potential, and unwavering faith in their mission or cause.