The Battle for Attention. How to Be Heard in the Age of Information Overload

The Battle for Attention. How to Be Heard in the Age of Information Overload

This book is about how to capture the attention of your audience online and offline. Do you speak in public? Make posts on social media? Publish videos?
Now your audience won't be able to help but listen to you. You will... learn how to keep them engaged for a long time, not just to "hook" them. How to talk interestingly about boring topics, simply about complex ones.
How to communicate with those who have already decided not to listen to you. How to hold the attention of those who cannot be "shushed".
A unfamiliar, indifferent, status-driven audience – no matter what happens, you will know what to do.
Dozens of videos with the best and worst examples of communication, as well as access to the author's online course "The Battle for Attention" will allow you not only to read but also to watch and listen to this book live.

Author: Сергей Кузин

Printhouse: Eksmo

Series: Psychology. Plus 1 Victory

Age restrictions: 16+

Year of publication: 2025

ISBN: 9785042150609

Number of pages: 432

Size: 213x141x21 mm

Cover type: мягкая

Weight: 422 g

ID: 1709744

This book is about how to capture the attention of your audience online and offline. Do you speak in public? Make posts on social media? Publish videos?

Now your audience won't be able to help but listen to you. You will learn how to keep them engaged for a long time, not just to "hook" them. How to talk interestingly about boring topics, simply about complex ones.

How to communicate with those who have already decided not to listen to you. How to hold the attention of those who cannot be "shushed".

A unfamiliar, indifferent, status-driven audience – no matter what happens, you will know what to do.

Dozens of videos with the best and worst examples of communication, as well as access to the author's online course "The Battle for Attention" will allow you not only to read but also to watch and listen to this book live.

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