Analytics for Executives. Business Strategy and Development Based on Data, Not Intuition

Data driven – a strategy for making management decisions based on data. The founder of Valiotti Analytics and an analyst with 15 years of experience at Lenta and Yota knows exactly how to make this approach the foundation for running a business. He wrote a very clear book about analytics for executives, managers, and marketers, which will help you master the basics of the "analytical" language and turn graphs, charts, and numbers into profitable business decisions.

From this ultra-accessible book, you will learn:

- which data will help assess the effectiveness of the marketing budget;
- what will help save on unnecessary overpayments to employees;
- why a dashboard is needed and why it will become the main tool for making profitable business decisions;
- how to use analytics to retain key clients and win back those who have left;
- how much credit is needed to save a business from bankruptcy.