The Bible of Sales of the XXI Century. Secrets of Marketing, Negotiation, and Persuasion

How to explain to people that they should buy from you, not from that guy?
How to convince yourself that your expertise is worth serious money, not 'the minimum on the market'?
How to write marketing messages that won't end up in the trash immediately?
'Doctor Persuasion' Yaniv Zaid shows through real examples and his own experience that sales are not that complicated. The main thing is to master the technology!
Here is everything you wanted to know about sales but didn't know who to ask. The author explains how to find an approach to clients, differentiate from competitors, and create extraordinary value for your product.

And you will also learn:
- how much you or your products/services are worth and how not to be afraid to ask for more;
- which word to use to engage the largest number of people in you and your product;
- how to turn clients, reputation, and community into financial assets.