50 Cases That Changed Marketing

«50 Cases That Changed Marketing» — the first book that unites 50 best cases reflecting the transformation of the marketing and advertising industry over the last decade. You will learn how giants like IKEA, «Lego», «Vkusno i tochka» and many... others became trendsetters by breaking established rules and creating successful campaigns.
Based on 10 years of E+ experience and Effie concepts, the book also includes 20 interviews with leading experts predicting market changes and analyzing current challenges.
In comic format, the book engagingly and accessibly shows the evolution from the first victories at Effie Russia to global achievements.
«50 Cases That Changed Marketing» — is inspiration for professionals striving for innovation and effectiveness.

Author: Камилл Ахметов

Printhouse: Al'pina Pablisher

Age restrictions: 18+

Year of publication: 2025

ISBN: 9785206004434

Number of pages: 254

Size: 260х260х20 mm

Cover type: hard

Weight: 1200 g

ID: 1707369

«50 Cases That Changed Marketing» — the first book that unites 50 best cases reflecting the transformation of the marketing and advertising industry over the last decade. You will learn how giants like IKEA, «Lego», «Vkusno i tochka» and many others became trendsetters by breaking established rules and creating successful campaigns.
Based on 10 years of E+ experience and Effie concepts, the book also includes 20 interviews with leading experts predicting market changes and analyzing current challenges.
In comic format, the book engagingly and accessibly shows the evolution from the first victories at Effie Russia to global achievements.
«50 Cases That Changed Marketing» — is inspiration for professionals striving for innovation and effectiveness.

In stock

€ 45.19

Will be delivered to United States on 16 April (Th):

By courier

from € 38.94

In stock

€ 45.19