50 Cases That Changed Marketing

«50 Cases That Changed Marketing» — the first book that unites 50 best cases reflecting the transformation of the marketing and advertising industry over the last decade. You will learn how giants like IKEA, «Lego», «Vkusno i tochka» and many others became trendsetters by breaking established rules and creating successful campaigns.
Based on 10 years of E+ experience and Effie concepts, the book also includes 20 interviews with leading experts predicting market changes and analyzing current challenges.
In comic format, the book engagingly and accessibly shows the evolution from the first victories at Effie Russia to global achievements.
«50 Cases That Changed Marketing» — is inspiration for professionals striving for innovation and effectiveness.