Design Thinking. All Tools in One Book

Design thinking is a method for solving business challenges based on a creative approach. It is based on a simple philosophy: the main thing is the benefit for people, the ability to show empathy and understand the needs of the... target audience.
Companies that have implemented design thinking have shifted from an 'analytical' decision-making approach to a 'practical' one, to a way of quick and useful actions using mockups, iterations, and tests. They spend less effort on product creation and gain more loyal customers.

In this book:
- tools and practices from 150 cases, tested by Fortune 100 companies;
- description of all stages of product development;
- checklists for brainstorming in the working team;
- unconventional approaches to finding sources for competitive analysis;
- models for generating ideas and prototyping for precise results.


«The book is useful for entrepreneurs, managers, product leaders. For those who want to learn how to quickly and creatively find solutions without wasting time developing what will not be in demand. For those who are looking for ways to cope with complex tasks: creating new products, improving customer experience.» — Yuri Drogan, CEO, co-founder of the University of Evolution, expert in creating and implementing ambitious strategies, co-author of the book «What’s Next?»

«The author offers a systematic, practical view of the methodology, where design thinking is not a magic pill for corporations, but a tool for working with the future, requiring mandatory adaptation to the context of the organization. In this context, success is defined not by the number of workshops held, but by the ability to integrate new approaches into existing processes. And then bring ideas to real implementation!» — Ruslan Yusufov, futurologist, expert in the field of the future, technologies, and innovations, founder of the analytical company MINDSMITH, author of the book «Scenarios of the Future»