The competitive race in three main categories of “speed-quality-price” — this is the daily life of business.
How to develop and grow your business? What rules and values define the product and the team? What do your customers actually buy...
when they choose your services?
This is what the authors of this book — Maria Rybnina and Pavel Bagryantsev, owners of the digital agency TopYouTube Biz, which for over 10 years has been helping companies and opinion leaders make video marketing a part of their strategy, gaining subscribers and sales from any social networks — are talking about.
In this book you will learn:
- how to look at your product through the eyes of the customer and how this will improve marketing and sales;
- what approaches to use in your work so that your services find their way to those who truly need them;
- how to define your mission and make it the compass for all strategic decisions.
Author: Павел Багрянцев, Мария Рыбина
Printhouse: Eksmo
Series: Это мой бизнес! Книги о том, как открыть собственное дело
Age restrictions: 12+
Year of publication: 2025
ISBN: 9785041950293
Number of pages: 256
Size: 217x160x23 mm
Cover type: твердая
Weight: 708 g
ID: 1706913
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