Need More Gold. The Rise, Fall, and Future of Blizzard Entertainment
Blizzard Entertainment, known for its iconic franchises such as Warcraft and Diablo, was once a symbol of excellence in the video game world. However, in 2013, it faced internal interference from Activision, leading to a tarnished reputation due to mistakes,...
PR disasters, and mass layoffs. Jason Schreier's book, based on interviews with more than three hundred employees, describes the epic saga of Blizzard in all its glory and discusses the conflict between the pursuit of profit and artistic idealism.
Blizzard Entertainment, known for its iconic franchises such as Warcraft and Diablo, was once a symbol of excellence in the video game world. However, in 2013, it faced internal interference from Activision, leading to a tarnished reputation due to mistakes, PR disasters, and mass layoffs. Jason Schreier's book, based on interviews with more than three hundred employees, describes the epic saga of Blizzard in all its glory and discusses the conflict between the pursuit of profit and artistic idealism.
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