Activate Your Personal Brand. 100+ Cases for Increasing Business Effectiveness

A desktop manual for entrepreneurs and self-employed individuals on how and why to build a personal brand. 100 of the most pressing and commonly encountered questions about personal branding from the online and offline practices of Maria Azarenok, accompanied by instructional answers backed by real stories and examples of people - brands from the author's podcast.

MARIA AZARENOK

Expert in personal branding and networking, entrepreneur, speaker.

Founder of the largest YouTube channel in the RuNet on personal branding and networking, with over 7 million views. Conducted more than 60 inspiring interviews with people-brands for the podcast "Be a Brand".

EKATERINA AZIZOVA

Expert in internet marketing, management, advertising, and delegation with over 10 years of experience, managed advertising campaigns of $10+ million, author of articles, educational videos, master classes, speaker, conducted over 1000 hours of consultations with entrepreneurs.

In this book, you will find a step-by-step algorithm on how to activate your personal brand and receive detailed instructions for independent work at each stage: audit of point A, foundation, packaging, promotion, and creating the support system of your personal brand. As a result, you will increase the efficiency of your interaction with the world in all areas of your life.

The book is written by practitioners and was born as the result of thousands of hours of work with entrepreneurs from various fields. But most importantly — you will find a step-by-step author method that will allow you to showcase your mastery and tell the world about yourself and your business!