The Bible of Internet Marketer 2.0
The updated edition transforms the spells of "cross-channel analytics," "remarketing," "media planning," and other terms into working tools for business, companies, and personal brands. Ivan Barchenkov — a certified expert... in training on Yandex advertising products — structures all the techniques of digital promotion and provides basic knowledge on their use. This book is the bible of the modern digital marketer, version 2.0.
It will help to understand:
- how promotion channels work collectively and separately;
- how to set up contextual advertising and whether it can pay off immediately;
- how attribution models work;
- which approach to take on media planning questions;
- how to assess the effect of display advertising;
- how to launch ads in Telegram ads.
The acquired knowledge will allow for easy decision-making when setting up a marketing campaign, regardless of the changing trends.
Author: Иван Барченков
Printhouse: Eksmo
Series: Internet Marketing School. Simple, Effective, Profitable
Age restrictions: 12+
Year of publication: 2025
ISBN: 9785042048562
Number of pages: 480
Size: 210x165x29 mm
Cover type: soft
Weight: 684 g
ID: 1700874
from € 38.94
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