Marketing Innovations

The textbook presents marketing models, technologies, and tools that allow the generation of ideas for new innovative products, the creation of prototypes and pilot samples, and their scaling and promotion through the lens of market criteria. As a result, the... initial flow of innovative products is filtered and reduced, but based on the remaining products, there is an opportunity to create a successful profitable business. In order to build such a business, the proposed textbook details the process of marketing the development and implementation of innovative products with industry applications, including for high-tech products.

Author: Екатерина Сумарокова

Printhouse: piter

Series: Textbook for universities

Age restrictions: 16+

Year of publication: 2025

ISBN: 9785446141623

Number of pages: 496

Size: 242х171х31 mm

Weight: 884 g

ID: 1700349

The textbook presents marketing models, technologies, and tools that allow the generation of ideas for new innovative products, the creation of prototypes and pilot samples, and their scaling and promotion through the lens of market criteria. As a result, the initial flow of innovative products is filtered and reduced, but based on the remaining products, there is an opportunity to create a successful profitable business. In order to build such a business, the proposed textbook details the process of marketing the development and implementation of innovative products with industry applications, including for high-tech products.

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€ 42.79