Data in the Fight Against Customer Churn. Analytics, Dataset, Metrics, and Segmentation

The book "Data in the Fight Against Customer Churn. Analytics, Dataset, Metrics, and Segmentation" offers a unique opportunity to master customer retention methods, relying on the power of analytics and data. In modern business, where competition is intensifying, understanding the reasons for customer churn and developing strategies to prevent it is critically important. You will learn to transform raw data into practical and measurable indicators, easily test hypotheses, and draw clear conclusions; you will discover how to use artificial intelligence for accurate forecasting of customer engagement.