Data in the Fight Against Customer Churn. Analytics, Dataset, Metrics, and Segmentation

Data in the Fight Against Customer Churn. Analytics, Dataset, Metrics, and Segmentation

The book "Data in the Fight Against Customer Churn. Analytics, Dataset, Metrics, and Segmentation" offers a unique opportunity to master customer retention methods, relying on the power of analytics and data. In modern business, where competition is intensifying, understanding the... reasons for customer churn and developing strategies to prevent it is critically important. You will learn to transform raw data into practical and measurable indicators, easily test hypotheses, and draw clear conclusions; you will discover how to use artificial intelligence for accurate forecasting of customer engagement.

Author: Карл Голд

Printhouse: Eksmo

Series: Manning: professional books for IT professionals

Age restrictions: 16+

Year of publication: 2025

ISBN: 9785041165864

Number of pages: 624

Size: 245x175x33 mm

Cover type: hard

Weight: 932 g

ID: 1699910

The book "Data in the Fight Against Customer Churn. Analytics, Dataset, Metrics, and Segmentation" offers a unique opportunity to master customer retention methods, relying on the power of analytics and data. In modern business, where competition is intensifying, understanding the reasons for customer churn and developing strategies to prevent it is critically important. You will learn to transform raw data into practical and measurable indicators, easily test hypotheses, and draw clear conclusions; you will discover how to use artificial intelligence for accurate forecasting of customer engagement.

In stock

€ 37.89

Will be delivered to United States on 3 March (Tu):

By courier

from € 38.94

In stock

€ 37.89

Will be delivered to United States on 3 March (Tu):

By courier

from € 38.94

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