The Psychology of Peoples and Crowds

The book by French sociologist and psychologist Gustave Le Bon (1841-1931) "The Psychology of Peoples and Crowds" ("La Psychologie des Foules"), published in 1895, remains relevant to this day. The author's focus is on the psychological characteristics of the behavior of peoples and crowds. The second part of this work, which analyzes crowd behavior in detail with numerous examples, is of particular interest. Experts believe that "The Psychology of Peoples and Crowds" is a book on the basis of which advertising, political, and media technologies have been created, are being created, and will continue to be created. It is quite interesting that the patterns of worldview formation and the behavioral characteristics of large groups of people described by Le Bon are still observed today - in social networks and online communities. This publication is of interest not only to sociologists, psychologists, politicians, political technologists, and media workers but also to those readers who do not want to fall for a hook.