SMM. Effective Promotion in Social Networks. Practical Guide

The book will help create and properly design accounts in social networks, as well as set up targeted advertising. Beginners will find a detailed step-by-step guide to conducting advertising campaigns, get acquainted with the main terms, and learn to evaluate the effectiveness of an internet marketer's work in social networks.
Professionals will find practical recommendations for account design and promotion depending on the type of business, instructions for detailed setup of advertisements using ‘pixel’ installation, external databases, and other retargeting resources. All recommendations provided in the book are accompanied by examples from years of practice in an advertising agency.