Practical Email Marketing. Increasing Sales through Newsletters

The book is dedicated to practical issues in promoting goods and services by organizing email newsletters. It outlines the basics of email marketing: collecting a subscriber base, segmenting it into convenient working segments, preparing and sending email newsletters, measuring results,... testing, and automation. Issues regarding the choice of a newsletter service, email deliverability, email marketing strategies, and a set of working tactics are discussed. The materials are supplemented by interviews with industry experts that help to reveal the topic of email marketing more fully and comprehensively, addressing current trends and sharing valuable practical experience.

Appendices contain a ready-made email marketing plan, a list of necessary knowledge and skills for a modern email marketer, as well as a list of links to useful tools for email marketing.

You will learn how to:
- Collect and segment a subscriber base
- Create content for emails and send newsletters
- Analyze results and test hypotheses
- Set up automatic mailing scenarios
- Choose services for newsletters
- Improve email deliverability
- Develop strategies and apply tactics of email marketing