How to Build Customer Service from Scratch

Working on customer service is a continuous process that cannot be interrupted, as customers turn to products or services again and again. The book is based on the unique experience of improving customer service in IT, telecommunications, gas stations, and online education, acquired by the authors' team over more than 20 years of practice.
The authors describe the principles of building and the basic foundations of customer service management, presenting simple and effective tools that can be implemented in everyday practice immediately after reading. The examples provided from practice will help understand why it is important for business success to establish and continuously maintain high-quality customer service, and how it helps increase sales by strengthening loyalty.
The book offers universal templates for job descriptions and formulas for calculating indicators, as well as detailed recommendations for building from scratch and effectively managing customer service, regardless of scale and area of activity.
This publication is aimed at business owners and top managers, as well as specialists of any level interested in improving the quality of interaction with customers.