Pack and Sell. How the "Red Thread" Method Helps Showcase Product Uniqueness and Make Customers Fall in Love with It

You have an amazing idea. It is so powerful that it can change lives, markets, or even the world. There is just one problem: others do not see its strength — yet. You need to find your "red thread" — the thread that connects the idea with the hearts and minds of your audience.
This method was developed by Tamsen Webster, the executive producer of TEDxCambridge, and has been tested by companies such as Johnson & Johnson, Harvard Medical School, Intel, as well as numerous startups from various industries. With the "red thread," you will create a unique yet universal story, help customers recognize their existing problem and show them how to solve it, inspiring customers to take action.