Contagious. The Psychology of Word of Mouth. How Products and Ideas Become Popular
This book not only helps to identify the factors of popularity but also offers a set of specific practical techniques for creating messages or advertisements that people will willingly share with each other.
Whatever you are engaged in, this book will...
help you make sure that your product or idea is talked about
Author: Йона Бергер
Printhouse: Mann, Ivanov i Ferber
Series: NEON Pocketbooks
Age restrictions: 16+
Year of publication: 2024
ISBN: 9785002147625
Number of pages: 288
Size: 186х124х24 mm
Cover type: мягкая
Weight: 214 g
ID: 1676474
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