The Psychology of Persuasion. 60 Proven Ways to Be Convincing
Why do our requests and appeals often go unheard? Is there a way
to break through the wall of misunderstanding? The authors of this book are convinced that scientifically
validated psychological techniques will help succeed in both business and personal
communication.
You will learn:...
how to influence people, but at the same time not fall for tricks and
manipulations; why your messages are ignored and how to fix it; how to turn even your mistakes and shortcomings to
your advantage.
Author: Ноа Гольдштейн, Стив Мартин, Роберт Чалдини
Printhouse: Mann, Ivanov i Ferber
Series: NEON Pocketbooks
Age restrictions: 16+
Year of publication: 2024
ISBN: 9785002146918
Number of pages: 384
Size: 185х125х30 mm
Cover type: soft
Weight: 280 g
ID: 1676472
from € 38.94
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