The Psychology of Persuasion. 60 Proven Ways to Be Convincing

Why do our requests and appeals often go unheard? Is there a way
to break through the wall of misunderstanding? The authors of this book are convinced that scientifically

validated psychological techniques will help succeed in both business and personal
communication.
You will learn: how to influence people, but at the same time not fall for tricks and
manipulations; why your messages are ignored and how to fix it; how to turn even your mistakes and shortcomings to
your advantage.