Voice of the Customer. Unveiling the Secrets of the Target Audience

The authors of the book, drawing on extensive knowledge and practical experience in marketing, psychology, and IT testing, explain in simple and understandable language what needs to be done for your product to be desired: you just need to… temporarily become a person from your target audience. To this end, they developed a step-by-step algorithm that will allow you to dive into the subconscious of the potential buyer.