Voice of the Customer. Unveiling the Secrets of the Target Audience
The authors of the book, drawing on extensive knowledge and practical experience in marketing, psychology, and IT testing, explain in simple and understandable language what needs to be done for your product to be desired: you just need to… temporarily... become a person from your target audience. To this end, they developed a step-by-step algorithm that will allow you to dive into the subconscious of the potential buyer.
Author: КРАВЧЕНКО Е., ГАЙНУТДИНОВА Е.
Printhouse: Al'pina Pablisher
Age restrictions: 12+
Year of publication: 2024
ISBN: 9785206002072
Number of pages: 160
Size: 220х140х20 мм mm
Cover type: Твердый переплет
Weight: 294 g
ID: 1672626
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