Fashion and Cinema. How Films Shape Trends

Anna Bashtovaya – an artist and film costume historian, costume analyst in cinema. Mentor of projects and co-curator of the program 'Costume Designer' at the Moscow School of Cinema. Teaches the course 'History and Analysis of Film Costume and Video Advertising Styling' at the British Higher School of Design. Columnist for popular platforms such as The Blueprint (column 'Style in Film'), KinoPoisk, Arzamas, KinoReporter. Author of the lecture courses 'Fashion and Cinema', 'Fashion and Music', 'The Profession of a Costume Designer', 'Color in Film'. Runs her Telegram channel about costumes in cinema 'Film Costume for Dummies'. As a costume designer, she participated in creating commercials for brands like Yandex, Adidas, MTS, Snickers, Kaspersky, Wella, KIA, and others. In the book 'Fashion and Cinema: 100 Years Together. How Films Shape Trends,' you will learn how the vast fields of fashion and cinema influenced each other, how fashion trends emerged, how newly fashionable movements spread en masse from the screens to the public and film lovers, how great fashion houses drew inspiration for their stunning collections, and how jewelry brands promoted themselves and their products. The book has a convenient breakdown by decades of the film industry’s development, from the 1920s black-and-white silent films to the beautifully shot film 'Cruella' (2021), which won an Oscar for its costumes in 2022. This allows for a better understanding of the history of fashion epochs and gives an opportunity to immerse oneself in the beauty of film costumes. 55 black-and-white illustrations emphasize the details and nuances of creating cinematic characters and allow the use of costume designers' developments in everyday life. Who is this book for: • For those who have never paid attention to the film costumes of their favorite characters; • For those who care about details, color, cut, and textures; • For those who seek inspiration; • For those interested in the development of the fashion industry; • For those who love to dress beautifully; • For those who are involved in creative fields – artists, designers, stylists, directors, and more.