Didn’t give a gift, but imposed. How to build a business and a better life by doing what you love

How to correctly start developing a business? Does an entrepreneurial spirit guarantee success in the field? We are sure that these and other questions keep many entrepreneurs awake at night. Natalia Maltseva — business psychologist, founder and CEO of the "Contact Point" company, expert on customer happiness, owner of the yarn store "NotGrandma" shares the principles of building a fruitful business and answers pressing questions.

In the book, you will learn:

• Why in the pursuit of outpacing competitors, one should see values, not numbers

• How to turn mistakes into victories

• What it means to act while aligning with your inner compass