New Neurocopywriting. 99 Ways to Influence People with Text
The techniques she offers are based on the principles of the psychology of influence, NLP techniques, learnings from well-known copywriters, and other ways to affect the reader's consciousness. Each chapter is dedicated to one tool of textual influence. Therefore, they can be read in any order, either consecutively or based on a specific task that requires a quick solution.
Author: БОГДАНОВА М.И.
Printhouse: Eksmo
Series: TEXT UP. Copywriting of a new level
Age restrictions: 12+
Year of publication: 2024
ISBN: 9785041957384
Number of pages: 288
Size: 218x170x20 mm
Cover type: hard
Weight: 510 g
ID: 1642556
from € 38.94
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