New Neurocopywriting. 99 Ways to Influence People with Text

This book contains 99 of the most effective methods of textual influence. How to make your posts sell, your letters persuade, your longreads engage, and your articles hit right to the heart – explains one of the most experienced copywriters in Russia, Maya Bogdanova. 

The techniques she offers are based on the principles of the psychology of influence, NLP techniques, learnings from well-known copywriters, and other ways to affect the reader's consciousness. Each chapter is dedicated to one tool of textual influence. Therefore, they can be read in any order, either consecutively or based on a specific task that requires a quick solution.