Artificial Intelligence in Marketing. How to Use AI and Stay One Step Ahead

AI is no longer just a fantasy about the future. AI is a trend of the present. Some fear it and feel hostility towards it, while others believe it is a new working tool that can bring benefits. Attitudes towards AI can vary, but it is impossible to deny that this technology opens up a wealth of opportunities in various fields. This book is an indispensable assistant for anyone involved in marketing: from serious students and ambitious newcomers to experienced specialists. Here, the experience of experts from various fields (from IT to hospitality) is gathered, who have integrated AI technologies into their companies and are already seeing their positive impact. Kathy King is a leading business transformation consultant, an experienced entrepreneur, trainer, and keynote speaker. She is a frequent commentator on television and radio programs of the BBC and has presented twice at TEDx conferences. During her career, Kathy has consulted for and trained many leading global brands, including Huawei, Sky, O2, Virgin, NatWest, Alcatel, and many others. "The impact of AI on the anthropogenic environment has been widely discussed and analyzed. This important book brings clarity and understanding to these conversations. In an accessible form and using examples, it dispels many misconceptions." - Paul Bagust, Director of International Standards in Real Estate RICS.