I-Brand: For Experts, Mentors, and Entrepreneurs on How to Promote a Personal Brand and Attract Clients

Vladimir Yakuba is one of the leading business trainers in Russia, a specialist in sales, leadership, and team management.
You will learn to attract new clients and partners by showcasing your expertise and professionalism.
In the book, you will learn what a personal brand is, what tools exist for its development, and how public expertise strengthens your market position.

You will learn to:
• form the structure of your personal brand
• present your experience online and offline
• articulate your professional values and communicate them in various formats
• avoid common mistakes when building a personal brand.