Propaganda

Written in 1928 during the wave of success of the author's previous works, “Propaganda” earned Bernays the title of the father-founder of public relations technology and is still considered one of the fundamental books on its subject. Relying on the results of sociological research and providing numerous examples from real life, Bernays discusses how mass behavior is managed and explains why propaganda is so important under any social system, what is required for its success, how necessary opinions, values, and civic positions are formed, how new ideas arise in society, and how an actively thinking minority influences broad segments of the population.