Propaganda

Written in 1928 during the wave of success from the author's previous works, "Propaganda" earned Bernays the title of the father-founder of public relations technologies and is still considered one of the fundamental books on its subject. Relying on the... results of sociological research and providing numerous real-life examples, Bernays discusses how mass behavior is managed and explains why propaganda is so important in any social system, what is required for its success, how the necessary opinions, values, and civic positions are formed, how new ideas emerge in society, and how an actively thinking minority influences broad segments of the population.

Author: Эдвард Бернейс

Printhouse: AST

Series: Эксклюзивная классика

Age restrictions: 16+

Year of publication: 2024

ISBN: 9785171585525

Number of pages: 192

Size: 180x115x15 mm

Cover type: мягкая

Weight: 144 g

ID: 1611292

Written in 1928 during the wave of success from the author's previous works, "Propaganda" earned Bernays the title of the father-founder of public relations technologies and is still considered one of the fundamental books on its subject. Relying on the results of sociological research and providing numerous real-life examples, Bernays discusses how mass behavior is managed and explains why propaganda is so important in any social system, what is required for its success, how the necessary opinions, values, and civic positions are formed, how new ideas emerge in society, and how an actively thinking minority influences broad segments of the population.

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