Propaganda
Written in 1928 during the wave of success from the author's previous works, "Propaganda" earned Bernays the title of the father-founder of public relations technologies and is still considered one of the fundamental books on its subject. Relying on the... results of sociological research and providing numerous real-life examples, Bernays discusses how mass behavior is managed and explains why propaganda is so important in any social system, what is required for its success, how the necessary opinions, values, and civic positions are formed, how new ideas emerge in society, and how an actively thinking minority influences broad segments of the population.
Author: Эдвард Бернейс
Printhouse: AST
Series: Exclusive Classic
Age restrictions: 16+
Year of publication: 2024
ISBN: 9785171585525
Number of pages: 192
Size: 181x116x16 mm
Cover type: мягкая
Weight: 128 g
ID: 1611292
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€ 9.99
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free
€ 9.99
free from € 80.00
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