MVP. How to Bring Products and Services to Market That Customers Love

How to create another iPad? For every well-known success story, whether it's Apple or Google, there are countless failures. Thousands of companies constantly ask the question — how to make products that customers will like, while saving money when launching them to the market.

The book "MVP" is exactly about this. Here is a clear step-by-step guide that will teach you how to:
- not only find unmet needs but also measure their importance;
- properly segment the target audience;
- use Agile methods — Scrum and Kanban;
- create excellent UX design;
- formulate a value proposition;
- increase consumer value through improvements;
- create an MVP prototype and test it with users.

Information will be useful for everyone — from designers to businessmen and engineers — anyone who wants to create a successful market product.