MVP. How to Bring Products and Services to Market That Customers Love

MVP. How to Bring Products and Services to Market That Customers Love

How to create another iPad? For every well-known success story, whether it's Apple or Google, there are countless failures. Thousands of companies constantly ask the question — how to make products that customers will like, while saving money when launching... them to the market.

The book "MVP" is exactly about this. Here is a clear step-by-step guide that will teach you how to:
- not only find unmet needs but also measure their importance;
- properly segment the target audience;
- use Agile methods — Scrum and Kanban;
- create excellent UX design;
- formulate a value proposition;
- increase consumer value through improvements;
- create an MVP prototype and test it with users.

Information will be useful for everyone — from designers to businessmen and engineers — anyone who wants to create a successful market product.

Author: ОЛСЕН Д.

Printhouse: Eksmo

Series: Business. The Best Global Experience

Age restrictions: 16+

Year of publication: 2023

ISBN: 9785041892456

Number of pages: 416

Size: 70x100/16 mm

Cover type: Твердый переплет

Weight: 694 g

ID: 1589071

How to create another iPad? For every well-known success story, whether it's Apple or Google, there are countless failures. Thousands of companies constantly ask the question — how to make products that customers will like, while saving money when launching them to the market.

The book "MVP" is exactly about this. Here is a clear step-by-step guide that will teach you how to:
- not only find unmet needs but also measure their importance;
- properly segment the target audience;
- use Agile methods — Scrum and Kanban;
- create excellent UX design;
- formulate a value proposition;
- increase consumer value through improvements;
- create an MVP prototype and test it with users.

Information will be useful for everyone — from designers to businessmen and engineers — anyone who wants to create a successful market product.