The Truth in Price. All About Practical Pricing, Profit, Revenue, and Clients

Before you is a practical guide to pricing. Its author, Anton Terekhov, is an expert in client marketing, price management, and omnichannel retail. From his book, you will learn how to significantly increase profit using price management techniques. Without additional investments in marketing.

In simple language, with examples from the practice of small and medium businesses, as well as from his own experience working at OZON, PRICE.ru, and RU-CENTER, the author explains:
- how Maslow's pyramid helps in determining the target price;
- why discounts are a pain point for any business that can destroy entire markets;
- why one should not trade on marketplaces, and how the pricing of large ecosystems is structured.

By studying and applying the most effective approaches to pricing in practice, you will confidently move towards the goals set for your business. Whether it is increasing profit, revenue, or capturing a larger market share.

Bonuses:
Look for the express method of calculating the price that maximizes profit in the book!
Appendix: the peculiarities of pricing in the field of technological B2B services.

Anton Terekhov is the head of the project pricemanagement.ru, commercial director of RU-CENTER.
In the past, he has held positions such as: marketing director at OZON, e-commerce director at Russian Post, general director at PRICE.ru, investment director at Target Global.