Indian Attraction: Business in the Land of Opportunities and Contrasts

India, with its rapidly growing economy, accessible labor resources, and large consumer market, has enormous potential for business development and partnerships.
But success is guaranteed only to those who are ready to study and embrace the uniqueness of the Indian people.
Evgeny Griva lived in the country for many years, first working as the CEO of a subsidiary of SIBUR in Mumbai, then as the Deputy Trade Representative in the Republic of India.
During this time, he honed his cross-cultural management skills and, in collaboration with Pavel Seleznev, transferred his rich knowledge of Indian history, politics, economy, culture, and sports into a small practical guide for entrepreneurs that can be read during a flight from Moscow to Delhi.