My brain is lying to me! The phenomenon of the buzzing fly effect

Can a fly drawn on a toilet save you money on cleaning? Why is it that the vegetable department greets customers in the supermarket? And how does a simple lint from a dryer help pick-up artists meet women? In our lives, we constantly underestimate the influence of seemingly insignificant things on behavior, thinking, and perception of reality. Your brain deceives you daily, and well-known experts in this field, Eva van den Brueck and Tim den Heyer, will explain how.
The guide on this entertaining journey will be the most ordinary… buzzing fly! The buzzing fly effect is what the authors call various cognitive distortions and errors in thinking that cause us to fear stepping out of our comfort zone, repeat the same mistakes under stress, and desperately want to fit into social norms. The buzzing fly can catch up with you anywhere, from a Michelin-starred restaurant to a notary's office. Just like a real fly, there’s no escaping it. Moreover, its effects are often exploited by marketers, politicians, economists, and many others, even if you don’t notice it. Through specific examples from life and statistical data, the authors will show how to recognize the buzzing fly effects in everyday life, avoid their negative consequences, cope with temptations and prejudices. This book will hand you a fly swatter and teach you not only to make correct decisions and assess your surroundings rationally, but even to use thinking errors to your advantage.