The Psychology of Peoples and Crowds

“Whoever masters the art of producing an impression on the imagination of the crowd, possesses the art of manipulating it.” Gustave Le Bon 1841–1931 – the author of the books “The Psychology of Peoples” and “The Psychology of Crowds,” which became some of the foundational works of the second half of the 19th century in the field of social psychology. These works became the textbooks of all the greatest politicians of the 20th century, helping to understand the essence of peoples and crowds. These still relevant treatises will be useful not only in politics and PR but also in psychology and sociology. “In history, the apparent has always played a more important role than the actual, and the unreal always prevails over the real.”