China for Business: Nuances of Interaction with Chinese Partners and Consumers

The new book by sinologist Konstantin Batanov, author of the bestseller "Ni Hao!", is dedicated to the regional peculiarities of China: each province has important cultural nuances that also affect the style of doing business. Drawing on many years of experience working in China, the author provides readers with important tips on how to communicate with Chinese partners and establish work processes, what to pay attention to, and what mistakes to avoid. Konstantin Batanov has collected 101 stories about small and large Chinese businesses for the book. These are real cases that showcase the sharp minds of Chinese businessmen of various levels and the seemingly peculiar ways of making a profit.
The book will be useful for anyone who is planning a business trip to China or has already begun to establish relationships with Chinese partners.