The Business Plan That Works

The main task of Paul Barrow's book is to convince the reader that every company needs a business plan, that all companies should create plans and use them to set goals for themselves and then monitor their achievement and possibly... adjust. The book is aimed at those who really need to create such a plan — and perhaps for the first time. For this plan to fulfill its purpose — to obtain funding or attract new clients, it must reflect not only the overall picture but also the details.
In England, the book has gone through several editions. The book is written simply and contains many practical examples.