How People Persuade. The Influence of Words in Negotiations, Conversations, and Debates

Professor at the Wharton School of Business and author of "The Psychology of Word of Mouth" Jonah Berger analyzed a vast amount of different texts and identified six types of words that are better than others at helping to persuade clients, capture audience attention, properly motivate action, leave a positive impression in any situation, and much more.
This book is intended for a wide audience that wants to develop their skills and increase their influence on others through words. It
will be useful for people in any profession, including influencers, bloggers, marketers, copywriters, and leaders.