Don't Lie to Yourself. Why Big Data Knows You Better Than You Know Yourself, and How to Use It to Succeed

Making important decisions is not easy. How to look? Who to marry? Which job to choose? How to spend free time? Where to live? What to study? What makes us happy? Answers to all these questions require our utmost concentration and many hours of contemplation.
But what if there is a better option? Its name is — Big Data.
Over the past decade, researchers have studied gigantic datasets to find new approaches to solving the most significant life questions. Data researcher Seth Stephens-Davidowitz analyzed numerous scientific studies on pleasure and happiness to understand what we truly want from life.