Sales in Crisis. How to Outmaneuver Competitors in Difficult Times

This book is about how to cope with the current crisis, which is not financial, but has a political and inflationary basis. This crisis is a result of the methods used to mitigate financial crises in the largest states in... the world. In this case, attracting investment, reducing staff, or lowering prices on finished products is useless. By reading the authors' advice, you will learn how to manage your business and regulate sales under difficult conditions. You will have to reassess all the familiar and convenient methods of control and motivation, study the actions of your competitors and the behavior of sellers in adjacent market sectors. You must demonstrate reasonable activity to systematically assist your business. The publication will serve as a practical guide for ambitious and strong individuals, helping to make fewer mistakes in corporate B2B sales during the next crisis..

Author: КОЛОТИЛОВ Е. А., ВАЩЕНКО А. А.

Printhouse: piter

Series: Business Psychology (hardcover)

Age restrictions: 16+

Year of publication: 2023

ISBN: 9785446121359

Number of pages: 224

Size: 70х100/16 mm

Cover type: Твердый переплет

ID: 1508885

This book is about how to cope with the current crisis, which is not financial, but has a political and inflationary basis. This crisis is a result of the methods used to mitigate financial crises in the largest states in the world. In this case, attracting investment, reducing staff, or lowering prices on finished products is useless. By reading the authors' advice, you will learn how to manage your business and regulate sales under difficult conditions. You will have to reassess all the familiar and convenient methods of control and motivation, study the actions of your competitors and the behavior of sellers in adjacent market sectors. You must demonstrate reasonable activity to systematically assist your business. The publication will serve as a practical guide for ambitious and strong individuals, helping to make fewer mistakes in corporate B2B sales during the next crisis..

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In stock

€ 22.79