Tourist Souvenir: From Idea to Tourist

Gennady Shatalov and Veronika Kosyh, along with the FROS Region PR team and partners, have been organizing the All-Russian Competition "Tourist Souvenir" for over 5 years. Hundreds of companies and artisans specializing in creating souvenir products for tourists and operating in all 85 regions of Russia have participated over the years. This publication includes information on souvenir products for tourists, the characteristics and classification of types of souvenir products, practical successful works of artisans, as well as a creation algorithm. Readers will receive an author's checklist – a document that makes the design and production process of a tourist souvenir more holistic and meaningful at all stages of its creation. The book is intended for artisans of folk art crafts, craftsmen, designers, artists, marketers, advertisers, PR specialists, cultural experts, souvenir shop owners, authorities in inbound and domestic tourism, TICs, travel agencies, accommodation, dining, museums, and other exhibition objects, organizers of tourism events, etc. – for all whose activities are related to the creation or sale of souvenir products and for those interested in increasing demand for such products.