Business with Heart Instead of KPI: From Consumption to Creation

Times are changing, and we are changing along with them - this wisdom has been known since ancient times. The authors of the book, Ayshe Agekyan and Irina Rudkovskaya, business consultants with vast management experience, invite us to consider how, before our eyes, time, business, and people are changing. The most visionary entrepreneurs understand that new times have arrived, in which business models honed by the experience of the 20th century, if they still work for now, are doomed to failure in the long term. A new generation of clients demands a transition from a consumption model to a creation model of business. So what is the creation model? How does it differ from the previous consumption model? The authors explain this with concrete examples that are easily recognizable and understandable. The book also presents a detailed story about the spiral of individuality - a system of nine turns that provides insight into which stages in life or development have already been passed, at what point a person or business currently stands, and demonstrating development prospects. The authors consistently apply this spiral to business, the employee, and the client, resulting in a new systemic business mindset.