Price Negotiations: How to Buy Cheap and Sell Expensively

If you are a professional seller or engaged in procurement, you will undoubtedly appreciate 'Price Negotiations' for its worth. And if you have ever rented out an apartment, sold unnecessary items online, or bought a car from a previous owner, this book is simply essential for you.

Dmitry Tkachenko, the author of the bestseller 'Sales Scripts' and one of the best business trainers and consultants according to the magazine 'Personnel Management', worked on it for more than five years. He analyzes techniques, rules, algorithms, and mistakes in price negotiations using real-life examples. The book is written from two perspectives: the first part is dedicated to how a seller can minimize discounts and concessions; the second, on the contrary, contains advice for those buyers who want to get the maximum while paying as little as possible. You will learn the rules of argumentation, understand how to establish a starting price and how to begin a conversation about discounts, learn to counter manipulation and make concessions while maintaining the profitability of the deal, and become an educated buyer or a successful seller.

QR codes for negotiation cases in cinema.

For sellers, buyers, sales managers, professional purchasers, and executives.