Starting to sell a franchise or opening your own franchise business is a very tempting business strategy. On one hand, it's rapid scaling and 'capturing' territories, and on the other, it's insurance that reduces the crazy risks of a new venture. Statistics will bring you back down to earth: of all the franchises that flood the market, only 25% actually work. The rest either find no partners or close down before really opening.
How can you stop believing in the myths about the 'golden antelope' and get into that very 25%? What do you need to know before launching a franchise? Who and how earns from franchising? How to select sales channels for the franchise? How to help franchisees launch their business? How to protect your interests and not scare away franchisees? How to choose a franchise that will enable you to profit?
This is a simple, understandable, and honest book about franchising in Russia, written by an experienced expert-practitioner, which will clearly and in perfectly structured form tell you everything you need to know if you want to buy/sell a franchise or find new growth points for your business.
For those planning to sell a franchise, this book will serve as a detailed step-by-step algorithm, helping you create a clear vision for your franchise network. If you want to buy a franchise, the book will help you make the right choice and offer reconnaissance methods for future franchisees.
Now take a pencil in your hand (you will definitely need it) - and go for it!
