Today, Alibaba is a commercial ecosystem with millions of participants, serving a billion people and ranking among the top ten largest global brands. Leaders of the Chinese giant are convinced that the development of the digital economy rests on the... shoulders of platforms that provide people access to unlimited opportunities in the global market. The key to this development is "smart business," which can serve numerous customers in real time, meet individual needs, and continually evolve. In the book by Zen Min, who worked for many years as the chief of staff and strategic advisor to Jack Ma at Alibaba Group, the features of "smart business" are explored, the most important of which is the ability to "weave a network" — that is, to create opportunities for fast, cheap, and efficient networking among people and businesses. He evaluates the prospects for changing traditional business models, describes the organizational transformations that the market will face, and analyzes the latest trends in online and mobile commerce.
Author: ЦЗЭН М.
Printhouse: Al'pina Pablisher
Age restrictions: 16+
Year of publication: 2022
ISBN: 9785961433227
Number of pages: 360
Size: 60x90/16 mm
Cover type: Твердый переплет
Weight: 500 g
ID: 1472912
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