Specialized Store: Building a Successful Retail Business

This book contains everything that specialized store owners need to know. Carol Schroeder clearly and understandably explains everything: from finding your niche, selecting the assortment, and developing a realistic business plan to managing inventory and sales, keeping records, and organizing... an effective advertising campaign. Carol Schroeder energizes readers with her enthusiasm, which allowed her to create one of the most successful retail stores in America. In her presentation, managing your own store is not just a profitable business but also an exciting creative process.The book is aimed at owners and key employees of specialized stores and entrepreneurs planning to create or acquire a retail business.