Preserving Startup Energy. How Tech Giants Invent the Future Every Day and Stay on Top

Most companies, once determined with their advantages, get stuck on perfecting them, but in doing so, they forget that their gaze is turned towards the past, not the future. Amazon and other tech giants (such as Facebook, Google, and Microsoft) always work as if every day is the first: these market leaders spend their time rethinking their products rather than endlessly improving them.

Through 130 interviews conducted with employees of leading tech giant companies, the author of this book reveals the secret to the success of tech giants in a business world where there are no guarantees, only risk and competition.

Today, companies can release new products at a record pace—thanks to artificial intelligence and cloud computing—and those who are stuck in the past or remain stagnant will be crushed in the crazy race for leadership.

Alex Kantrowitz is a graduate of Cornell University and a senior reporter for Buzzfeed News in the Technology section.