Quick Start: A Proven Method for Launching a Startup

Everyone knows Kawasaki from his work at Apple: it is thanks to him, as the company's chief evangelist, that we have the widespread trend for "Apple" technology. After working in Cupertino, Kawasaki invested in dozens of startups (including the mega-successful online image editor Canva), became the face of Mercedes, and a professor at Berkeley (California).
When Kawasaki writes a guide to creating a successful startup, he knows what he is talking about. There is no point in advice on "how to avoid common mistakes" — you will make them anyway. Much more interesting is how to stay afloat and finally start growing after you have made mistakes. The answer is in this book. Kawasaki loves to repeat that an entrepreneur is not a job, but a state of mind. This book helps you tune into such a state.
It will be useful not only for those who are launching a new app or offline business but for anyone who is considering some project.