Ten Deadly Sins of Marketing
The task of marketing is to manage the company's business strategy: to identify opportunities, develop and implement plans that will bring success in the market. Marketing guru Philip Kotler analyzed ten typical mistakes made by marketers and provided advice on... how to avoid them and ensure the successful development of the company.The book is aimed at managers and business owners, marketing specialists, university students, as well as those who plan to start their own business.
Author: КОТЛЕР Ф.
Printhouse: Al'pina Pablisher
Age restrictions: 0+
Year of publication: 2023
ISBN: 9785961468854
Number of pages: 158
Size: 60x90/16 mm
Cover type: Твердый переплет
Weight: 310 g
ID: 1472260
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