PR of IT Companies: Russian Practice

Being participants in one of the fastest growing segments of the economy, IT companies, more than any others, need effective PR support for their business. However, promoting companies in the IT sector often requires the application of specific technologies, which... poses challenges even for experienced PR specialists.Until today, there has been no literature in the Russian market that systematizes Russian and global experience in PR work in the information technology market.The book describes the most effective tools for PR promotion of businesses operating in the information technology market and presents a number of examples of successful PR campaigns.The book is aimed at a wide audience - from beginner and established PR specialists to managers involved in the management and development of technology businesses.