The Power of Franchising. How the ROBBO Company Built a Top International EdTech Franchise
Author: ЭКАЛО Е.В., КРАВЦОВ А.В.
Printhouse: Eksmo
Series: Business. How It Works in Russia
Age restrictions: 12+
Year of publication: 2023
ISBN: 9785604899410
Number of pages: 176
Size: 60x90/16 mm
Cover type: Твердый переплет
Weight: 461 g
ID: 1458390
The ROBBO company has succeeded in achieving what all technology entrepreneurs dream of: growing from a small startup into an international business, independent of external limitations. A significant role in this was played by its founder Pavel Frolov's decision to develop through franchising. Today, thanks to the "ROBBO CLUB" franchise, even a beginner entrepreneur can open a children's robotics club in any country in the world.
"The Power of Franchising" is an engaging story of the transformation of an idea into a demanded product. From it, you will learn:
1) why a mistake is not always bad;
2) how the company's ideology helps sales;
3) how to scale a business and not lose control over it;
4) what are the nuances of working in the field of children's supplementary education;
5) what pitfalls exist in "ready-made business";
6) how to cope with global crises.
